Our CEO and husband of Zora Josh Tabin recently participated in an interview with DeliveryRank about Wild Zora past, present, and future. Check out some key quotes from the interview and find a link to the full interview at the end of the post!
Q. Would you say that Wild Zora Foods sprung from a love of healthy snacking?
A. I most certainly would. It was impossible to find snacks in the grocery stores that didn’t contain oodles of sugar and carbs. The kids would get hungry whilst hiking and we would give them these bars that would more often than not contain 300 calories or more. What we didn’t understand was why the kids would be hungry again 30 minutes later.
It turns out that when one eats carbs and sugars, insulin levels shoot up and your blood sugar crashes down soon after which means you get hungry. What we were eating at home; meat, veggies and a little fruit, actually acts as a better snack and keeps you full for longer. But how many snacks contain meat, veggies and fruit? This is how we started out.
Q. What would you describe your core values to be?
A. We really believe that people should only eat food and that food should only contain food! Literally every product that we have only contains ingredients that grow in or on the ground. This is first and foremost for us.
We believe in balance, so we don’t tend to follow every new trend that surfaces from the increasingly complex world of nutrition. Some things always remain true, so we never use processed sugar, chemicals or preservatives, and our meat will never contain hormones or antibiotics – that would go against our values. Our products are clean and, in fact, having a “clean label” is probably our principal value.
Q. What about the quality of your ingredients?
A. The quality of our ingredients is a major differentiating point. We use non-GMO & organic ingredients, free-range meat, and grass-fed beef, etc. We like to see that the animals have been raised in a healthy, sustainable and humane way, and we do visit the farms from which we source our products.
Q. How do you see the future of your family business?
A. Many company founders we’ve talked-to seem to think their lives would be better if they were no longer working, so they are looking for an exit strategy. We, on the other hand, LOVE what we do – helping people live healthier and happier lives – and so we hope we can keep doing this for a long time to come!